copywriting studio

Words that sound like you. Not like everyone else.

subwriting writes copy for brands that need to convert — on the page, on air, and everywhere in between. The handbook is the manual we use in the studio.

Get the handbook — $27 View rate card

Digital product

The Subwriting Handbook

2026 Edition · by Subwriting

A reference manual, not a course. Eighteen chapters of psychology, structure, and systems — with real before/after examples, actual numbers, and checklists you can use the same day. No filler.

2026 edition

The Subwriting Handbook

2026 Edition · by Subwriting

  • 135 pages · 6×9″
  • PDF + EPUB included
  • ~34,000 words of reference material
  • Voice, radio & broadcast depth
$27 One-time purchase.
PDF and EPUB. Yours to keep.
Get the handbook

Read it front to back once to build the framework. Return to specific chapters when you're working on a piece that needs that focus.

  • Persuasion, psychology & structure
  • Email, social, video & voice formats
  • Objections, pricing, testing & proof
  • Ethics, trends & specialization

Done for you

Copy services

Priced and presented the way a radio station presents a rate card — scannable, direct, no corporate fluff. Every project starts with understanding how your buyers actually decide.

Rate Card — Copy Services

Station: subwriting.com Effective: June 2026 Currency: USD
Service Rate
Copy Audit Written diagnosis of what's not working and exactly what to fix. Credited in full toward your first project. Yours regardless of what you decide. $297
Website Copy Package Homepage, service pages, about page. One round of revisions. Scoped to your buyer and category. from $1,500
Radio Spot Package :30 and :60 scripts written to broadcast length. Read-aloud tested. Includes one revision round per spot. from $850
Email Sequence Five-email welcome or nurture sequence. Subject lines, preview text, body copy. Consent-aware structure. from $1,200
Campaign Package Multi-format campaign: web landing page, email, social, and radio or podcast scripts. Scoped to your launch. from $2,500
Monthly Retainer Ongoing copy production — spots, emails, social, revisions. One writer, one voice, on call. from $997/mo
The Subwriting Handbook Digital product. PDF + EPUB. The reference manual this studio is built on. $27

Not sure where to start? Begin with a Copy Audit — low commitment, concrete deliverable, and the credit applies if you hire us for project work.

Get in touch

Proof of craft

Portfolio

Separate sites for fictional client brands — each one a matched pair of copy and design. Not case-study PDFs. Living proof you can click through.

HVAC · Edmonton

TrueNorth Heating

Furnace repair, same-day service, 22 years in market. Radio scripts + web copy.

Site in production

Landscaping · Edmonton

Greenfield Landscaping

Lawn care, snow removal, seasonal cleanups. Full web presence rewrite.

Coming soon

Roofing · Edmonton

Ridgeline Roofing

Residential roofing, storm response, insurance claims support. Campaign package.

Coming soon

"Copy is treated as part of revenue performance, not just brand language. We write like that." — subwriting

Get in touch

Copy audits, project inquiries, or handbook questions — send a note below.

Or email support@subwriting.com