2026 Edition
Why some writing sells, and some doesn't.
Eighteen chapters on the mechanics of persuasion — awareness stages, objection handling, pricing psychology, testing. Every technique with the reason it works underneath it, and a before and after you can hold your own pages against.
- Title
- The Subwriting Handbook
- Edition
- 2026
- Chapters
- 18
- Extent
- 35,000 words
- Formats
- PDF · EPUB
- Price
- $27
Who it’s for
Anyone who writes copy as part of their work.
Business owners who write their own site and emails, freelance copywriters building a practice, in-house marketers responsible for conversion. It assumes no marketing degree and no prior reading on the subject.
Inside
A few things you’ll find in it.
The five stages of awareness a buyer moves through, and what each one needs to hear. Copy written for the wrong stage tends to be ignored rather than rejected, which in analytics is hard to tell apart from low traffic.
The five reasons people don’t buy: they don’t believe you, they don’t need it yet, they can’t afford it, they think it won’t work for them specifically, or they’re afraid of getting burned. Each needs a different answer, in a different place on the page.
Why “Pay annually — save $498” outperforms “two months free” when the two amounts are identical, and why a non-round price like $1,875 reads as calculated rather than rounded.
At a 2% conversion rate, detecting a 20% improvement needs about 8,000 visitors per variant — 16,000 in total. Below that volume an A/B test cannot produce a reliable result.
The five criteria for judging which testimonials to put on a page, and where on the page proof belongs.
Email open rates run between 18% and 45% depending on list quality, and 2–5% of opens click through. Organic social posts reach 1–5% of followers. Per person reached, email converts higher than any other digital channel.
Look inside
The pages themselves.
One page from the book behind each of the six above, in the same order.
Click any page to read
Contents
Eighteen chapters, in six parts.
Built as a reference manual rather than a course. Read it front to back once to build the frame, then come back to whichever chapter matches the thing you're writing today.
I Foundations
- 01Timeless Laws of Persuasion
- 02Context Shifts in Modern Copy
II Psychology
- 03Customer Psychology and Decision States
- 04The Customer-as-Hero Framework
- 05Neurocopywriting and Decision Mechanics
III Formats
- 06Email Copy in Consent-Driven Systems
- 07Social Platform Copy Systems
- 08Video Sales Letter Architecture
- 09Voice and Conversational Copy
IV Conversion
- 10Objection Handling Systems
- 11Pricing Psychology and Value Perception
V Measurement
- 12A/B Testing with Rigor
- 13Multivariate Testing and Performance
- 14Trust and Social Proof Systems
VI Practice
- 15AI Workflow Design for Copywriters
- 16Ethical Persuasion Guardrails
- 17Emerging Trends 2026–2027
- 18Skills, Specialization, Development
Who wrote it
We do this for a living.
Subwriting is a working copywriting and ghostwriting practice. Businesses pay us to write the pages, sequences and posts they run on. The book is that same thinking, written down.
| Engagement | From |
|---|---|
| Copy auditWe read everything a buyer sees and mark where you lose them, and why. | $950 |
| GhostwritingNewsletters, posts and essays published under your name. | $4,500 |
| Sales pages and launchesLong-form pages, launch sequences, VSL scripts. | $7,500 |
| Messaging and positioningWhat you say you do, who it's for, and why it beats the alternative. | $9,500 |
Get it
The Subwriting Handbook, 2026 edition.
The mechanics of persuasion and the psychology underneath them, then the formats — email, social, video sales letters, voice — then the pricing, testing and proof systems that tell you whether it worked.
Buy the handbook Look inside first
Checkout is handled by Gumroad. Both formats download the moment you pay, and if it isn’t useful, write to us and we’ll refund it.
Or hire us
If you'd rather not write it yourself.
Tell us what you're selling, who's meant to buy it, and where you think it's going wrong. Every note is read and answered by the person who'd be doing the writing.
Rates are on the card above.