Copy and pages for SaaS and online stores
Template shops make websites. We make the page sell.
Most startup homepages look fine and stay quiet. We write the words that get people to sign up or buy, then build the page around them. After launch, we keep it running so you don't have to think about it.
Canada and the US. Everything happens by email. Usually replies within 1 business day, typical launch about 2 weeks.
Your homepage is losing sign-ups. It doesn't tell you.
A founder with a budget opens four tabs: you and three competitors. They start a trial with the first one that says what it does before the first scroll.
At ten at night, someone with a full cart sees the shipping cost for the first time. They close the tab.
Nobody emails you to say they left. That's what makes it expensive.
Where the sign-ups usually go:
- The price is hidden behind "Contact sales."
- The headline says "Welcome to our website."
- The trial button says "Get started" and nobody knows what starts.
- The hero says "AI-powered platform" and stops there.
- Every page promises "the all-in-one platform." So does every competitor's.
A template fixes none of that. Those are word problems.
Same business. Better first five seconds.
Example only. Not a client.
Before
"Welcome to our website! We are a family-owned and operated business with over 20 years of experience. We pride ourselves on quality workmanship and customer satisfaction."
After
Leak, clog or no hot water? A licensed plumber at your door today.
You approve the price before we start.
[Call now] [Book a time]
The headline is the customer's problem, not your history. The price question gets answered before anyone asks it. Both buttons fit a thumb.
Apply. We build. You forget about it.
- Apply. About ten minutes on your phone, mostly taps. We usually reply by email within one business day, with a fixed quote or an honest "we're not the right fit."
- We build. We write every word and build every page. You review a working draft and tell us what to change. Typical launch is about 2 weeks.
- You forget about it. Need a change? Email it. It's usually live within one business day. On the retainer, we write the next test every month.
No calls, no video meetings, no "quick chat." If our writing can't sell you on this page, it has no business selling for you.
What it costs
Fixed prices in US dollars. Copy included in every build. You get the quote in writing before anything starts.
Page Rewrite
One page, rewritten and rebuilt: your homepage, pricing page or a launch page.
ApplyThe Rewrite
Homepage, pricing, one product page and your onboarding emails. Four weeks. Two spots a month.
ApplyRetainer
New pages, tests and email copy every month. Usually replies within 1 business day. Three-month minimum.
ApplyBook a Page Rewrite or The Rewrite within 30 days of your Roast and the full $149 comes off the price. Full pricing and care plans
Work
Fictional companies. Real copy. Read three and decide whether you want us writing yours.
Not ready for a build?
Page Roast
A written teardown of your homepage and a mockup of the top screen, rewritten. Credited in full if you book a Page Rewrite or The Rewrite within 30 days.
See the RoastThe book
The Subwriting Handbook. Our playbook, for owners who'd rather write their own site.
See the bookFair questions
Why no phone number or email on this site?
So you never play phone tag with us. Apply, and we usually reply by email within 1 business day. Once you're a client, you email changes straight to us.
Do you only work locally?
No. We work with owners anywhere in Canada and the US. Since everything happens in writing, your time zone doesn't matter.
Will I show up first on Google?
Your site will be fast, easy to use on a phone and set up the way search engines expect. Nobody can honestly promise first place, so we don't.
I already have a site. Do I lose anything?
No. You keep your domain, and we forward your old page addresses to the new pages so saved links still work.
Who owns the site?
You do. The domain is in your name, and the words and photos are yours. There's no "website by" link in your footer.
Do I have to take a care plan?
No. Care plans are optional with any build. Without one, the site is yours to host and update. With one, you email a change and we handle it.
Apply in about ten minutes.
Tell us about your business. If we're not the right fit, we'll say so.
You won't find our phone number anywhere on this site. We'd rather yours was the one ringing.