01
Foundation
The philosophy behind static sites and clear writing. When to DIY, when to hire, and how to use this manual.
Philosophy · Tools · Time estimates
PDF Manual
Everything we do, documented.
Ship It Yourself
The complete technical manual for building static websites and writing business copy. This is exactly how we do it at Subwriting. No upsells, just the process laid bare.
- Build and deploy a static site from scratch
- Write homepage, about, and services copy that converts
- Create email sequences that people actually open
- Script ads and videos that sound human
What's inside
Eight sections covering everything from HTML basics to email sequences to video scripts. Each section works standalone or as part of the whole.
02
Static Website Builds
HTML and CSS fundamentals. Page structure, responsive design, typography, and making it look professional.
HTML · CSS · Responsive · Typography
03
Hosting & Deployment
Free and paid hosting options. Domain setup, HTTPS, deployment workflows, and ongoing maintenance.
Netlify · GitHub Pages · DNS · SSL
04
Website Copywriting
Writing homepage, about, services, and contact pages. Headlines, body copy, CTAs, and self-editing.
Headlines · Structure · CTAs · Editing
05
Articles & Blog Posts
Finding topics, writing posts people read, formatting for screens, and basic SEO.
Topics · Structure · SEO · Distribution
06
Email Campaigns
Welcome sequences, launch campaigns, subject lines, and avoiding spam filters.
Sequences · Subject lines · Testing
07
Ad & Video Scripts
Writing for the ear. 15-second ads, 60-second promos, and longer explainers.
Hooks · Timing · Production notes
08
Templates & Checklists
Ready-to-use templates for every section. Pre-launch checklists. Recommended tools.
Templates · Checklists · Resources
Who this is for
This manual assumes you're willing to learn. It doesn't assume you already know HTML or have written copy before.
Business owners who want control
You'd rather understand how your site works than depend on someone else every time you need a change.
Bootstrappers watching their budget
You have more time than money right now. You want professional results without professional fees.
Curious people who like to learn
You want to understand the craft, not because you have to, but because you find it interesting.
Freelancers adding skills
You already offer one service and want to expand into web builds or copywriting without starting from zero.
This is probably not for you if:
- You need a complex web app, not a static site
- You want someone to just do it for you
- You need results by tomorrow
- You're looking for AI-generated templates
The math
What you'd pay us to do it versus what you'd pay to learn it yourself.
Service
Hire Subwriting
DIY Manual
One-page static site
$899
Included
Multi-page site (up to 5)
$1,800
Included
Website copy (per page)
$450
Included
Email campaign (3-5 emails)
$750
Included
Ad/video script
$350
Included
Your time investment
~2 hours
~40 hours
Questions
Do I need to know how to code?
No. The manual starts from zero and explains everything. If you can write an email, you can follow along.
How long will it take to finish?
Depends on your pace. Most people can build and launch a site in a weekend if they focus. The writing sections take longer to practice.
What format is the manual?
PDF. Works on any device. Print it if you want.
Do I get updates?
Yes. When we update the manual, you get the new version free. We'll email you when updates drop.
Is there a refund policy?
Yes. If it's not useful, email us within 30 days and we'll refund you. No questions.
Why are you giving away your process?
Because most people who buy this will realize they'd rather hire us anyway. And the ones who don't? They were never going to hire us in the first place.
Ready to ship it yourself?
200+ pages. Every process documented. All the templates included.
Get the Manual — $149Instant PDF download · Lifetime updates · 30-day refund