The Subwriting Handbook · $27

The playbook we write with. For owners who'd rather do it themselves.

Why some words get the call and most get scrolled past. Written for people who run a business, not for marketers.

Sold through Gumroad. Instant download. More guides for service businesses at From Passion to Payday.

What's inside

  • Eighteen chapters on why some writing sells and some doesn't.
  • How to write a headline about the customer's problem instead of your history.
  • The words to cut from your site today.

Read it, and you'll write a better homepage. Or you'll decide you'd rather we did. Either is fine with us.