Pricing

What it costs. In writing, before anything starts.

All prices in US dollars. Every page includes the copy, because the copy is the part that sells.

Builds

Page Rewrite

$2,500

One page, rewritten and rebuilt: your homepage, pricing page or a launch page.

Apply

The Rewrite

$9,500

Homepage, pricing, one product page and your onboarding emails. Four weeks. Two spots a month.

Apply

Retainer

$2,000/mo

New pages, tests and email copy every month. Usually replies within 1 business day. Three-month minimum.

Apply

Builds are quoted from your application. Care plans are optional. You pay once you've approved the quote. Book a Page Rewrite or The Rewrite within 30 days of your Roast and the full $149 comes off the price.

Care, an optional add-on

You'll never log into your website again. Email us the change. We do it.

Care is optional and quoted with your build: hosting, backups and small updates by email.

What counts as a small update?

Anything on your existing site we can do in about 30 minutes. New hours, prices, photos, staff, service areas, reviews or a holiday notice. Send as many as you like, one per email.

New pages, new features, online booking or payments, a redesign, logos and SEO campaigns get a fixed quote in writing first. Nothing starts until you say yes.

What if the site breaks?

If it goes down or a form stops working, we start on it within four business hours. Fixing our own mistakes is always free.

Do I need a care plan?

No. Care plans are optional. Without one, the site is yours to host and update however you like. With one, you email us and it's done.

Can I leave?

Yes. Care plans are month to month. Cancel anytime by email; billing stops at the end of the period. Your domain and your words stay yours, and we hand over the site files.

Smaller first steps

Page Roast

$149

Credited in full toward a Page Rewrite or The Rewrite booked within 30 days.

See the Roast

The book

$27

The Subwriting Handbook.

See the book